Smart and Sustainable Tourism Symposium
PATA - WCIT 2017 Side Event

September 11, 2017 13:30 ~ 18:00
September 12, 2017 09:00 ~ 12:00
4F V.I.P. Room, Taipei International Convention Center (TICC), Taipei, Taiwan


The PATA Chinese Taipei Chapter, with the support of Taiwan Tourism Bureau, has taken the initiative to organize the Smart and Sustainable Tourism Symposium, an international symposium that will cover introductory lecture and roundtable on tourism technology, as a side event of World Congress of Information Technology (WCIT) 2017 held in Taipei.

The tourism industry is characterized by entrenched traditional systems. But in the last decade, SOCOMO tech, online tech, and low cost carrier have disrupted the industry creating new trends and opportunities. Waves of innovation and entrepreneurship are sweeping through the region of the Southeast Asia, including Taiwan, as new players enter the travel industry.

Tourism technology is rather new and experiencing growing pains as government policies and markets try to keep up. Although tech has disrupted tourism with new potential for growth, it is essential to future stability to continue exploration of tourism issues such as environmental and social community sustainability. Combining these key issues in this Tourism Technology, the symposium provides new insights for WCIT and other attendees.


  1. Smart City Amsterdam’s solutions for the interface of residents and tourists
  2. Tourism, AR and computer gaming: opportunities and dangers
  3. Design Thinking: how technology, business, and travel industries can face the future together


Monday September 11th
Tuesday September 12th
09:00-10:00 WCIT 2017 Opening Ceremony 08:30-09:00 Registration
13:30-14:00 Registration 09:00-09:45 【Productive Tourism: People Meeting, Cultural Innovation & New Urban Destination】Keynote
- Ying-Chih Deng (Technical University Berlin)
14:00-14:05 Welcome Remarks – PATA Chinese Taipei Chapter 09:45-10:15 Coffee Break
14:05-14:20 Opening Speech: Director General, Dr. Chou, Yung-Hui, of Taiwan Tourism Bureau 10:15-11:40 【Thinking Ahead: Taiwan and the world in Tech + Tourism】Panel
- Mario Hardy (PATA, moderator)
- Wen-Chien Yeh (Taiwan Tourism Bureau);
- Ying-Chih Deng;
- Brent Stafford (Here Technologies)
14:20-15:00 【Tourism City + Smart Tech】Keynote
- Frans-Anton Vermast (Amsterdam Smart City)
11:40-11:55 Closing Speech: PATA
15:00-15:55 【Tourism City + Smart Tech】Panel
- Anthony Wang (AOS, moderator)
- Frans-Anton Vermast;
- Makoto Yamataka (JR East);
- Mike Lee (Far EasTone);
11:55-12:00 Closing Remarks – PATA Chinese Taipei Chapter
15:55-16:10 Coffee Break 12:00- Closing
16:10-16:50 【Tech in Tourism: Industry Specific Cases】Keynote
- Dimitrios Buhalis (Bournemouth University)
16:50-18:00 【Tech in Tourism: Industry Specific Cases】Panel
- Dimitrios Buhalis (moderator)
- T.C. Huan (Chiayi University)
- Danny Tin (Microsoft Taiwan);
- Keisuke Toyoda (Noiz);
- Feifei Xu (Southeast University)

Frans-Anton Vermast Frans-Anton Vermast
Senior Strategy Advisor
Amsterdam Smart City

He is an expert in searching for the opportunities of novel appliances and services that make cities a more habitable place for it’s citizens where it is pleasant to live, work and play.

Furthermore, he specialises in developing Smart Cities as open and user centric innovative platforms as well as holistic and cross silo approaches through collaborative bottom up approaches and citizens engagement. Apart from best and next practises Mr Vermast is not afraid to share worst practises and lessons learned to prevent other cities making the same mistakes.

His objective for working in projects like Smart Work, Smart Grids, Smart Living, Smart City and Smart Mobility is to create a more sustainable and liveable environment and boost social and economic benefits that will result in more happy citizens.

From this role mr Vermast is active in several roles within City Protocol: member of Board of Directors, thematic Area Director Society and Director Public Affairs.

Mr Vermast has extensive Dutch, European and global knowledge and experience in facilitating the participation of local governments, municipalities and communities in these initiatives.

He is a visiting speaker at Leiden University & Radboud University Nijmegen and guest lecturer at the Universities of Applied Sciences of the Hague and HAN. He also has a great global training experience both professional and as volunteer for the Liberals.

He is also a sought-after moderator and day chair for all types of conferences.

Dimitrios Buhalis Dimitrios Buhalis
Head of Tourism & Hospitality Department
Director of eTourism Lab
Bournemouth University

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specification in Information Communication Technology applications in the Tourism, Travel, Leisure, Hospitality and Heritage industries. His research area is cutting across a number of disciplines and is looking into adoption of innovations for creating value for both consumers and organizations. He is widely regarded as an expert in the impacts of ICTs in the tourism industry, the management of tourism distribution channels as well as in strategic tourism marketing and management. Professor Buhalis’s current research focus includes Smart Tourism, SoCoMo Marketing, AR, Experience management and Personalisation, Reputation and Social Media Strategies, Accessible and Special Diet Tourism. Close collaboration with industry, governments and international organizations from around the world ensures that results have relevance and impact in the real world whilst constantly pushing the boundaries of knowledge and academic excellence.

He is currently Head of Tourism & Hospitality Department, Director of the eTourism Lab at Bournemouth University in England. Dimitrios is also the immediate past President of the International Federation for Information Technology in Travel and Tourism.

Ying-Chih Deng Ying-Chih Deng
Associate Professor
Faculty VI, Planning Environment
Institute for Sustainable Planning Urban Design
Technical University Berlin

Associate Professor Ying-Chih Deng is an architect, urbanist and educator. His research focuses on sustainable governance and urban economy. The design tools developed in his projects aim to curate socio- environmental changes in Cityin holistic and systematic ways:Innovative public service design; Integrated socio-technical engineering; participatory decision-making mechanism; Issue-based transformative learning; and stakeholder management that can negotiate among governmental organisations, private companies ,civil society groups, academic institutions and local communities.

Recently he has increasingly working on the issues of sustainable urbanisation, crisis of governance and Innovative cultural development in both Europe and south East Asia. Recent projects include Pan Europe Smart Sustainable District Project funded by EU Climate KIC; Taiwan Culture Lab in formal military complex commissioned by Taiwan Ministry of Culture; Zhenjiang Low Carbon City Planning commissioned by Deutsche Gesellschaftfür Internationale Zusammenarbeit (GIZ) ; Düsseldorf- Chongqing Learning City Project funded by Stiftung Mercator; Zhalantun River West Development commissioned by Zhalantun Municipality; Oresund Strait Regional Planning with London Architectural Association and Deindustrilisation Strategies commissioned by Municipality of Gela, Sicily.

Makoto Yamataka Makoto Yamataka

Senior Manager
Global Business Section
Lifestyle Business Development HQ
East Japan Railway Company

Mr. Makoto Yamataka has many business experience related to travel industry and station development. His current position is Senior Manager of Global Business Section of Lifestyle Business Development HQ of East Japan Railway. Before this transfer, he was Manager of Business Development in Singapore Branch for over 4 years from March, 2013. He was Assistant Manager of Corporate Planning Department of head office for three years, and was Assistant Manager of Hotel Section of Lifestyle Business Development HQ for more than two years.

Mr. Makoto Yamataka holds MBA degree from Georgetown University and a Bachelor degree of Economics from Tokyo University.

Hau Chen Mike Lee Hau Chen Mike Lee

Executive Vice President of Far EasTone

ProfessorMike Lee joined Far EasTone in November 2011 as the Executive Vice President of Enterprise & Carrier BU.

Before joining Far EasTone, Dr. Mike Lee had an outstanding career and excellent management experiences in communication and internet industry. He led Tuntex Telecom establish the GSM 1800 network in central and south Taiwan, and then assisted NCIC to get fixed network license in 2000. He operated the largest B2B e-auction site in Taiwan while working as the President of Com2B Corp. He was the President of FETC for more than 4 years starting 2007. During his tenure, he acquired over 1.3 million customers.

Dr. Mike Lee holds both Master degree and Doctor of Philosophy in Electrical
Engineering from SUNY, Stony Brook. He also has a Bachelor degree in Electrical
Engineering from National Taiwan University.

黃宗成 Tzung-Cheng (T.C.) HuanTzung-Cheng (T.C.) Huan

Current position

  1. Dean, International College of Innovation and Industry Liaison, National Chung Hsing University, Taiwan
  2. Professor, Graduate Institute of Sports and Health Management, National Chung Hsing University, Taiwan
  3. Professor, Department of Marketing and Tourism Management, National Chiayi University, Taiwan


Professor Tzung-Cheng (T.C.) Huan was appointed as Dean of the International College of Innovation and Industry Liaison of National Chung Hsing University, Taiwan in February of 2017. He was Dean of the College of Management, National Chiayi University (2010/02-2015/07) and of the College of Tourism and Leisure, National Penghu University (2007/08-2010/01).

Professor Huan received his Ph.D. in tourism and outdoor recreation from the Department of Forestry & Natural Resources, Purdue University in August 1997 and MS in golf marketing from the Department of Parks & Recreation Resources at Michigan State University in December 1993. His BS (1990) is from the Department of Horticulture, National Chung-Hsing University, Taiwan.

Professor Huan has served on the UNWTO (United Nations World Tourism Organization) Panel of Tourism Experts since 2009. He has been honored by the 2011-2012 Outstanding Reviewer Award from Cornell Hospitality Quarterly (SSCI), 2013 Highly Commended Award and 2017 Citations of Excellence Award at the Emerald Literati Network Awards for Excellence.

Danny Ting Danny Ting
National Technology Officer
Microsoft Taiwan Corporation

Mr. Danny Ting is a National Technology Officer in Microsoft Taiwan. He was Vice General Manager of Microsoft Technology Center, Vice General Manager of Marketing and Operation, and General Manager of Enterprise Services before holding current position.

Danny Ting has over 26 years of experience in IT industry. He leads technical application team to provide cross-industry solution and information system built-up services to clientele with a holistic enterprise information application solution package. Recently, Danny has been focusing on digital transformation for private and public sectors by adopting cloud technology. The customer/user behavior analyses and findings resulted from cloud technology enable Microsoft Taiwan’s clientele to create new marketing strategy to differentiate products, to further the realization of elevating staff productivity and efficiency by the using of digital technology, and to build a corporate culture that sees innovative customer service and product as goal. In addition to above services, Microsoft also opens Windows Holographic and shares Mixed Reality (MR) visions with partners. Through this new technology and inter-actable devices how people works, communicates, learns and plays will be different from then on.

Mr. Danny Ting and his team serve clienteles such as medium to large scale companies, public sectors, finance industry, and high tech manufacturers, and etc. He holds a BS degree of Tamkang University, and an EMBA of National Chengchi University.

Keisuke Toyoda Keisuke Toyoda
Co-founder, Partner

Keisuke Toyoda is co-founder and a partner of noiz, a Tokyo-based firm that is at the forefront of computational design and algorithmic design in Asia.

Mr. Toyoda holds a master’s degree in architecture from the University of Tokyo. He worked in Tadao Ando Architect and Associates for four years before completing Columbia University GSAPP (MS in AAD). He subsequently worked for SHoP Architects in New York for several years before returning to Tokyo to set up noiz with his partner Jia-Shuan Tsai in 2007. Taipei office was set up in 2009. Kosuke Sakai has joined in the office as a new partner from 2016.

In 2017 he started Gluon Inc., a consulting firm that applies technologies with architecture to urban development by generating innovations in a broader variety of fields.

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Feifei Xu Feifei Xu
Assistant Dean
Tourism Department, School of Humanities
Centre for Ecotourism and Regional Development
Southeast University

Professor Feifei Xu is currently the Assistant Dean of School of Humanities, Southeast University, China. She is also the Director of Centre for Ecotourism and Regional Development, Southeast University. Feifei gained her Ph.D. from Nanjing University, China in collaboration with University of Waterloo, Canada, where she was trained and supervised by Professor Geoffrey Wall from School of Geography, Faculty of Environment Studies. She worked at Nanjing University of Finance and Economics, and Nanjing University before she moved to the U.K. She worked at Bournemouth University, U.K. as a Senior Lecturer, where she gained her PGCE and her Certificate of Doctoral Supervision. In 2014, Feifei joined the School of Humanities, Southeast University.

Professor Xu has maintained a productive research agenda with over 50 peer-reviewed papers such as ‘Tourism Management’(SSCI), ‘International Journal of Tourism Research’(SSCI) , ‘International Journal of Travel and Tourism Marketing’(SSCI) , ‘Asia Pacific Journal of Tourism Research’(SSCI) etc. Her research interests include sustainable tourism, cross cultural issues, and digital and smart tourism. Feifei has been awarded two “Best Research Paper Award’ at international conferences.

Besides positions above Feifei Xu is currently a visiting professor in Cardiff University.

Wen-Chien Yeh Wen-Chien Yeh
Information Management Office
Tourism Bureau
Ministry of Transportation and Communications, R.O.C.

Associate Professor
Department of Air Transportation
Kainan University

Dr. Wen-ChienYeh is seconded to the Director of Information Management Office,Tourism Bureau. He is responsible for overseeing the tourism information database and i-travel service platform.

Dr. Yeh gained his Ph.D. from Institute of Traffic and Transportation, National Chiao Tung University. After that, he worked at Kainan University and was appointed as Department Head, R&D Director and Chief Secretary.

Director, IOT and Smart Cities Solutions AsiaPacific

As Director of IOT for Asia Pacific, Brent Stafford leads the business development of location content and solutions across the enterprise segments in the Asia Pacific region spanning China to Australia and India to Japan. With such a broad region and product range the HERE enterprise business has an equally board span encompassing IOT, Smart Cities, Freight and Logistics, Taxi Apps, Traffic Solutions, Defence GEO Intelligence, Data Analytics, Mobile and Fixed Asset Management through to M2M.

A former Victorian Policemen of 10 years’ service, Brent then worked at Robert Bosch and Pacific Access/Sensis prior to becoming CEO of Intelligent Transport Systems Australia where he managed the implementation of the national strategy for ITS in Australia for the Australian Transport Council of Ministers via Austroads. Under his leadership, a world first National ITS Centre of Excellence in commercialising ITS technologies was realised.

Brent has served on numerous committees in Australia and abroad such as the Australian Logistics Council, ASEAN ITS Experts Working Group, Australian Global Navigation Satellite Systems Coordination Committee, the Committee for Marketing ICT in Australia, the ITS Asia Pacific Board of Directors, the ITS World Congress Board of Directors to name a few. A former Ambassador for the Club Melbourne Ambassador’s Program Brent is a Trustee of the Melbourne Naval Centre and holds the Australian Defence Medal and Defence Long Service Medal with 2nd Clasp for his 33 years and continued service in the Royal Australian Naval Reserves where he is a underwater battle damage repair diver.

Brent holds a Masters Enterprise Innovation from the Ernst and Young Swinburne School of Entrepreneurship and a Graduate Diploma in Entrepreneurship.

VISA Application

Before you visit Taiwan, please check your visa requirements and make sure you have a valid visa. The nationals of the following countries are eligible for the visa exemption program :

Countries eligible for Visa-exempt entry

  1. Nationals of Malaysia, Thailand, Brunei and Singapore are eligible for the visa exemption program for a stay of not more than 30 days.
  2. Nationals of the following countries can visitTaiwan visa-free for a stay of not more than 90 days entry:
Czech Republic
Republic of Korea
the Netherlands
New Zealand
San Marino
Vatican City State

Countries eligible for Visa-exempt entry

  1. A passport with validity of at least six months upon entry. Visa-exempt entry only applies to foreign visitors holding formal passports (i.e. ordinary, official/service and diplomatic passports), not including those holding emergency, temporary, other informal passports or travel documents. Japanese passport holders with their passports valid for more than 3 months are eligible for visa-exempt entry. US passport (including emergency passport) holders with their passports valid for the period of intended stay are eligible for visa-exempt entry.
  2. A confirmed return air/sea ticket or an air/sea ticket and a visa for the next destination, and a confirmed seat reservation for departure.
  3. Not determined by immigration officers at ports of entry in the ROC to be otherwise inadmissible.

Useful Links

Online Visa Application Form
Bureau of Consular Affairs, Ministry of Foreign Affairs(ROC)